MIXUE ICE CREAM

About MIXUE ICE CREAM

Zhang Hongchao founded Mixue in 1997 as a shaved ice dessert store when he was a university student, according to its website. In 2006, the company started selling ice cream at 1 yuan (15 U.S. cents) each and rolled out its first ice cream store a year later. Mixue, which operates over 10,000 outlets in China including franchised ones, sells products including ice cream mixed with tea, milk teas and fruit teas. It opened a store in Hanoi in 2018.